In Real Estate it’s Location, Location, Location – In Startups it’s all about Sales, Sales, Sales

Uncategorized
| Feb 16, 2017
Sure, you could argue that marketing is important or execution or support or product quality, but when it comes down to what you really need to focus on, it's all about sales.  You have to have a high quality product to sell, you certainly need to be able to support it, and it has to be scaleable, but if you don't have customers, you won't have a business.

I've built a number of software as (more...)

Netflix Genres

Uncategorized
| Feb 6, 2017
Today Netflix posted a "secret" list of "easy to access" genres...easy for the technical person anyway.  So I created this list to help you find them anytime you want.  Save this post and just go directly to any genre.

Action & Adventure: Go
Action Comedies: Go
Action Sci-Fi & Fantasy: Go
Action Thrillers: Go
Adult Animation: Go
Adventures: Go
African Movies: Go
Alien Sci-Fi: Go
Animal Tales: Go
Anime: Go
Anime Action: Go
Anime (more...)

Selling Books on Amazon vs. Intelivideo

For the last couple of years I've heard that publishers don't like selling their books through Amazon.  The way I heard it described sounded like Amazon was forcing (or pushing) you to sell books for under $10.  It's actually pretty complicated as to how their pricing works, so I've attempted to simplify for you here.  If you want the details, you can read more here:

https://kdp.amazon.com/help?topicId=A301WJ6XCJ8KW0

Basically you have to pick which (more...)

Loose Rules Sink Fools

You've probably heard someone talk about how awesome it is that they get to bring their dog to work.  Or how there is NO dress code.  Or they have unlimited vacation.

Many corporate cultures have what I would call loose rules.  Most people do not like confrontation - in fact, many people will do anything to avoid it.  Which means they will not tell you when you're in the gray area of the corporate culture (more...)

A Startup is Like Making a Trip to Each Continent

Maybe you realize how difficult it is to go from an idea to a successful company.  Maybe you've attempted one (or more) yourself.  Is the American dream a startup?  It is for some, but not all.  If you start a company and you're the only employee and you don't get paid, is your business a startup?  Is it successful?  Beauty and success are in the eye of beholder.  You might hear people suggest you set (more...)

Worrying about the 4th Bullet?

I love analogies that are very meaningful and get the point across.  I often hear businesses talking about different subjects that concern them.  You could say this is similar to the days of the old west where people carried their weapons on their belt and used them at will.  Back then, did people worry about the 4th bullet in the gun?  Of course not.  They worried about the 1st bullet.

So why is it that (more...)

Do You Really Need a Content Delivery Network (CDN)?

When I first heard about Amazon's offering called CloudFront I really didn't understand what it offered and who would want to use it.  I don't think they initially called it a content delivery network (CDN), but I could be wrong about that.  Maybe it was just something I didn't think I needed at that time.

Amazon states it well today (as you might expect).  The offering "gives developers and businesses an easy way to distribute (more...)

Elephant Hunting

Most every startup that I've watched (and been part of) has grand plans of virality.  Build it and they will not just come to you, but they will flock to you!  There is a dream that what you have built is going to change the world and it's going to be so obvious to everyone that they will want to share the news with all of their friends.  It's a good dream and there is (more...)

DRM Free Downloads – Is That OK?

I talked to a prospect today that was using a competitive platform to deliver their video products.  We talked extensively about differentiation of InteliVideo over their current platform (from brand to analytics to customers to apps and so on).  But one thing that came up had to do with DRM free downloads.  You might think that's a good thing if you don't understand what it means...as they did.  I said "so you're OK with (more...)

How the Big Boys Do It!

We have a number of VERY large (video on demand) customers.  We've broken our customer-base into 3 categories:

1. Infoprenuers - these are companies who do something and have video, but video is not their primary business.  For example, RunBare.  Their primary business is teaching people how to run in your barefeet.  They do have a video on this topic, along with books and other items.  Another example is BDB Software, which is my (more...)

Employee or Member Training

Do you have a group of employees or members that you would like to train?  Would you like to make the training available for a limited time only - such as for 2 weeks?  Would you like to have the ability to take the ability to view the training away at your discretion (such as when an employee leaves the company)?  Would you like to know who watched which videos?  For example, did Jim watch (more...)