True Story: Farmers Grows the Insurance Business

charles.knapp | Aug 31, 2010 16:20 +0000

Farmers Insurance is an industry leader in deploying technology to grow the business and cut costs. One of their great successes is deploying Siebel CRM for their insurance distribution (agent sales) business. Watch Arron Lamp, Partha Srinivasa, and a cast of real-life insurance agents showcase critical success factors and lessons learned in this interesting 4 minute video.