Empowering Marketers and Other Business Users with Oracle WebCenter Sites

In order to compete successfully in today’s market, you need to get to market faster, differentiate yourself from the competition, and deliver on your customers’ expectations for an engaging and consistent experiences across multiple online channels.  But you’ll never get there if your existing web experience management tools and (more...)

So Much UGC, So Little Time: Options for Moderating User-Generated Content

We all know the value of incorporating social computing features such as comments, ratings, reviews, polls and blogs into the web presence. These kinds of interactive capabilities are essential for driving customer engagement and fostering community around your brand. Ratings and reviews can also play an important role in influencing (more...)

Empowering Marketers with Web Experience Management

Unable to get new digital marketing initiatives to market as fast as you would like?  Tired of dealing with IT bottlenecks that prevent you from making routine site updates or launching new digital marketing campaigns quickly?  Your customers have little patience for a brand that fails to meet (more...)

Oracle’s Global Customer Experience Survey Reveals the Challenges, Strategies and Lessons Learned for Succeeding in the Customer Experience Era

Today's customers are "plugged in" 24/7. They demand instant access to information and transactional capabilities when they want them, are savvy when it comes to making purchase decisions, and are not afraid to change brands if a company no longer meets their expectations.

How are companies responding to the new environment of rapidly rising customer expectations and disruptive innovations like social, mobile and cloud technologies?

Oracle’s recently released global survey of 1,300 senior-level executives from 18 countries in North America, Europe, Asia Pacific and Latin America yields new insights on the challenges, strategies and lessons learned for succeeding in the (more...)

Web Experience Management: The Key to Exceptional Online Customer Experience

Today’s customers expect an experience that is both relevant and interactive across web, mobile and social channels. By focusing on creating experiences that demonstrate how well you know your customers, that promote social interactivity, and that allow for anytime, anywhere access across web, mobile and social channels, you can successfully drive customer engagement, and unlock the door to greater sales and loyalty for your business.

The key to delivering the kind of exceptional online customer experiences that can help drive the success of your business is web experience management. A web experience management solution such as Oracle WebCenter Sites, (more...)

Are You Providing Your Customers with an Engaging Online Experience?

As we saw in Tuesday’s screencast about delivering exceptional online experiences, today's customers expect an online experience with your brand that is personalized, interactive and social. In order to drive sales and loyalty, you need a web experience management solution that empowers your business to easily create and manage contextually relevant, targeted and interactive experiences that are optimized for web, mobile and social channels. Oracle WebCenter Sites can provide you with the capabilities you need to manage large-scale, global online presences that engage and captivate your customers.

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    The Online Customer Experience Challenge

    Web, mobile and social channels have ushered in what Altimeter analyst, Brian Solis, referred to in a recent Oracle WebCenter Social Business Thought Leaders webcast as connected consumers. These connected consumers have more choices, influence and access to online information than ever before. Engaging these customers and earning their sales and loyalty can be a great challenge.

    Customers decide how, when, and where they want to engage with your brand--whether it's in the store, over the phone or on the web. They expect you to know who they are and what they need, and to seamlessly recognize them at (more...)