Know, Wow, and Empower Customers: Making Customer Insight Analytics Actionable

Like most large commercial banks, I’m sure that my bank views my checking account for exactly what it is on its balance sheet, a liability.  To be fair, I treat it as my personal controlled disbursement account.  Money is directly deposited semi-monthly, and evaporates just as fast to cover my mortgage, bill payments along with the occasional check or ATM withdrawal.  For savings and the bulk of my banking needs, I rely (more...)