User Engagement – Why Does it Matter?

The value of any system can be measured by how often you interact with it. The perfect example is Slack, which is now seen as the most successful collaboration app ever and is valued at $1.2bn. The key metric for this is DAU/MAU (the ratio of daily users over monthly users), which scales from 0 (no visits) to 1 (every user visits daily) based on how active your users are.

How does this (more...)