Celebrating Social Campaigns with Michelle Lapierre of Marriott Rewards

An Interview with Michelle Lapierre (pictured left) from Marriott Rewards conducted by Angela Wells, Oracle Social Product Manager

Have you checked out the best and brightest in marketing? The recent Global Markie Awards honored excellence in marketing across a whole range of marketing categories. We are so happy that Marriott Rewards, an Oracle Social Cloud customer, won the Markie award for Best Social Campaign. The category was based on: 1) Effective use of social (more...)

Dasteel: “Why Marketing Needs To Get Serious About Customer Success”

Let’s say you’ve narrowed your online search to two hotels near Times Square to celebrate New Year’s Eve. One of the websites gives you all the dimensions, distances, and details of the property. The other includes images of people having fun in the lobby, favorable quotes from customers, and a useful 'things to do and see' column. Which hotel has you, the customer, at the center of its marketing?

In this post published in Oracle Voice/Forbes, (more...)

The New B2B Buyer Experience Ecosystem

A Guest Post by Justin King, B2B E-Commerce Strategist (pictured left)

E-commerce has a unique value proposition in B2B organizations. Of course, it is about customer acquisition, conversion, and average order value. But it also serves a bigger long-term purpose.

Customers are in more control than ever before. With 43 percent of Americans retiring in the next eight years, the next generation of buyers is emerging. And B2B purchasers of all types want more online (more...)