Master Data Management: How to Avoid Big Mistakes in Big Data

Written By: Neela Chaudhari, Principal Product Marketing Director - Master Data Management & Fusion Middleware

The paradigm-changing potential benefits of big data can't be overstated—but big changes can deliver big risks as well. For example, exploding data volumes naturally create a corresponding increase in data correlations, but as leading experts warn, correlations should not be mistaken for causes.

To avoid drawing the wrong conclusions from big data, organizations first need a way to assemble reliable (more...)

Upcoming Webcast: Enriching the Customer Experience with Oracle Enterprise Data Quality and Oracle Commerce

 

Imagine a commerce customer experience that was driven by relevant product and customer data.  A data-driven strategy powered by Enterprise Data Quality offers the commerce customer or potential customer information that is cleansed, standardized, and most importantly relevant.  Knowing the correct information about a customer, their purchasing history, (more...)