The two areas being most dramatically affected in the modern transformation of the corporation is marketing and IT. What’s more, the changes involve a forced coming together of two of the most unlikely of compatriots. It can be awkward.
A “frenemy” is someone you’re technically friends with, but the friendly (more...)
In the fourth of our series of discussions with Aberdeen’s Trip Kucera, we touch on what fans of your brand have come to expect in exchange for their fandom.
Spotlight: Around the Oracle Social office, we live for football. So when we think of a true “fan” of a (more...)
Yesterday, Oracle announced its acquisition of Compendium, a cloud-based content marketing provider that helps companies plan, produce and deliver engaging content across multiple channels throughout their customers' lifecycle.
Why? Because every part of the above paragraph speaks to where modern marketing is and where it’s headed.
Customers have now (more...)
Or put another way, are we as an industry doing everything we can to encourage women to develop an interest in and pursue the field so that we benefit from the leadership and innovation they bring?
Today is Ada Lovelace Day. Actually she was Augusta Ada King, Countess of Lovelace, (more...)
Well, it’s not like your company owns Facebook or Twitter, so the notion you can control and execute social “on-site” was always a non-starter. What you can do is embrace and throw your C-suite weight behind Cloud Social…integrating social relationship management, social data, and social collaboration with other (more...)
Today we continue chatting with Aberdeen Group’s Trip Kucera on how enterprises are using social to find and do something about online activity that’s happening every minute, and that’s affecting sales every minute.
Spotlight: What are the forces bearing down on organizations right now that are affecting how sales are (more...)
Without question, much of the excitement around Oracle OpenWorld this year surrounds the cloud as the host mechanism for the socially enabled enterprise. Only the cloud offers the needed power, capacity and speed to take full advantage of the waves of big data consumers are willingly offering up to corporations (more...)
In his Keynote address at OpenWorld, Oracle President Mark Hurd informed the crowd they were going to be hearing a lot about Customer Experience during the mega-event in San Francisco. Saying new consumers are, and will continue to be, much more difficult buyers than we ever were, Hurd added (more...)
Oracle OpenWorld 2013 got kicked off in fine fashion Sunday with a theme applicable both to Oracle Team USA and big data…speed. CEO Larry Ellison took the stage to much applause and proceeded to announce systems that take both query and transaction processing to unprecedented levels.
Transactions run faster on (more...)
Congrats to Social Media Today for a very successful inaugural Social Shakeup in Atlanta this week. It’s an appropriate name for a conference as social is not only shaking up the way the public interacts with us as brands, but also shaking up the organization itself; mandating social be extended (more...)
Specifically, what are organizations in 2013 really thinking about the importance of becoming a socially enabled enterprise? A study from Oracle, Leader Networks and Social Media Today presented for the first time this morning at Social Media Today’s “Social Shakeup” in Atlanta gives us some interesting insight.
In the midst (more...)
You know what smart people do? They seek out smarter people. So in an attempt to be smart, I grabbed Trip Kucera, Senior Research Analyst at the Aberdeen Group to see what they’re discovering about how organizations are approaching social ROI. Trip leads the Marketing Effectiveness and Strategy (more...)
Now that we know consumers have been empowered thanks to social and mobile, we should probably consider how they’re going to use that power. I believe it was Spider-Man’s uncle who taught us, “With great power comes great responsibility.” Will customers use it for good or to make (more...)
As organizations embrace the realization that today’s consumers are empowered in ways like never before, the task becomes meeting customer experience expectations when those customers engage their brands on mobile and social.
Boy is that easier said than done. In a recent Social Media Today webinar, VP Product Strategy (more...)
The foundation for the socially-enabled enterprise is cloud-based platforms and software. It has increasingly become the accepted foundation for facilitating integrated processes and data across the organization. And there’s a lot of good news about that. After all, who thinks better efficiencies, more actionable data, improved customer experiences and lower (more...)
With apologies to our international readers…specifically American football. The air is charged with excitement and anticipation right now. The long months without the epic battles football provides have ended and our teams are once again hitting the field. I don’t have a football blog, but it did occur to (more...)
No doubt you have at one time or another called a customer service line and were met with a voicemail tree assigning options to various numbers. Often, and amazingly, the reason you’re calling is not listed among the options. That company’s predictive analytics came up short.
After keeping track (more...)
Today, Oracle Sr. Director of Product Management John Nolt had the opportunity to address those gathered at the MediaPost Social Media Insider Summit in Lake Tahoe, where the future of social business is being thoroughly discussed and prognosticated.
The view of social business is far different today than it was (more...)
You’ve heard it again and again. Using photos and images in your social posts is the best practice to beat all best practices, increasing the likelihood your post will be seen in the news feed and win some engagement.
And while it’s fine to pragmatically know that, you’ll do (more...)