The wall-to-wall socializing, networking and learning continues at SXSW Interactive. And at the Oracle Discovery Lounge, attendees were treated to a presentation by Responsys Sr. Manager of Customer Success Jonathan Petrino on how marketing channels shouldn’t be isolated, but be orchestrated so each empowers the other. The main points for you to consider:
Marketing orchestration is email + mobile + social + display + preferences.
The big dilemma for today’s marketer ismarketing is dealing (more...)
It was quite the full and successful day at the Oracle Discovery Lounge at SXSW Interactive, as the social leaders of major brands shared their experiences and lessons learned around social ROI, social marketing, social customer service, and social management.
For those who couldn’t make it to Austin or the Waller Creek Boathouse, here are some of the top takeaways.
The Right POEM Equation in Today’s Shifting Social Landscape
Oracle Group VP Meg Bear (more...)
Paid social media is becoming increasingly crucial as marketers seek to amplify content for greater reach, higher engagement and better concentration of resources on the most likely of targets.
To better facilitate the integration of paid media with other social relationship management functions, Oracle Social Cloud is announcing an open API-based paid media solution bringing customers vendor choice, flexibility, and expertise. Our inaugural partners in this endeavor are social ad platform leaders Kenshoo, Nanigans (more...)
When we think social marketing, we often think first of campaigns to drive awareness or product via posts and tweets. But for many brands, event marketing is a consistent part of the mix. 84% of event organizers use Facebook to promote events, 61% use Twitter, and 42% use YouTube. (more...)
Hopefully, we’ve come to understand the value of social listening and social monitoring. It’s how we as brands and organizations learn what people are saying about us across the social web, and how we get to know our customers intimately, learning their values and expectations. It’s what allows us to (more...)
With the migration nearly complete from legacy Involver apps to the Oracle Social Relationship Management platform, we thought this would be a good time to hear from Mr. Involver himself, Rahim Fazal, to both commemorate Involver’s incredible accomplishments and to celebrate the powerful modern marketing capabilities now possible with (more...)
The true promise of social data co-mingling with enterprise data to influence and inform social marketing (all marketing really) lives in cloud computing. The cloud brings processing power, services, speed and cost savings the likes of which few organizations could ever put into action on their own. So why wouldn’t (more...)
Nobody likes wasting their time, or their effort, or their money. That’s why it’s handy to know, at least in general, what does and doesn’t constitute effective social marketing.
The infographic and slideshow farms have been very busy, presenting several articles and studies that all speak to what the (more...)
If you’re looking for people who are into social shopping, that is, shopping with friends or shopping based on what a friend told them, you don’t have to look very far.
Michael Aldrich made shopping online a reality way back in 1979. He connected a TV he’d altered to (more...)
Here in America, we recently once again celebrated Independence Day. Amidst all the barbecue and fireworks, some took a moment to contemplate freedom, what it means, how precious it is, and how grateful we are for it. These days, your customers and prospects can do the same.
There was a (more...)
Branded content, content marketing, social content, brand journalism, we’re seeing those terms more and more. Why?
The technology tools are coming together. We should know. We can gather big data, crunch it, listen to the public, moderate, respond, get to know the customer intimately, know what they like, know (more...)
Since social moves at the speed of data, it’s already time for another update, as we did back in April, on the changes the various social networks have made or gone through while you were busy marketing.
There’s a lot of talk Facebook’s developing a mobile product to act (more...)
The following is the 3rd in a series of posts on the value of leveraging social data across your enterprise by Oracle VP Product Development Don Springer and Oracle Cloud Data and Insight Service Sr. Director Product Management Niraj Deo.
In this post, we will discuss the approach and value (more...)
On June 20, all who follow social business and how social is changing how we do business and internal business structures, gathered in London for the Dachis Social Business Summit. In addition to Oracle SVP Product Development, Reggie Bradford, brands and thought leaders posed some thought-provoking ideas and figures. (more...)
Often, the best way to get someone to think is to ask questions that get them to at least start thinking about what you’ve asked. You may not get an answer right away, but the search for a good answer begins because an unanswered question tends to linger until (more...)
Uh oh, here comes more silo-busting. For decades we’ve operated with a mentality of two separate marketing worlds, B2B and B2C. It’s another one of those things that’s ingrained in us, but that’s ripe for upheaval and disruption. Today, guest blogger Angela Wells, Oracle Director Outbound Product Management (more...)
Let’s face it. In many businesses, there is no social strategy. Because of all the social media buzz, a Facebook Page was launched, a Twitter stream was started, and their management was tasked to someone, perhaps by virtue of being in their early 20’s, as part of their job. (more...)
No, I’m not talking about Kirk and Spock. The Dynamic Duo of the enterprise is the CMO and CIO. No positions are evolving more or faster, brought on by the perfect storm of social, mobile, and data. To triumph, the CMO and CIO must partner as never before.
The phrase “Facebook is rolling out something new” always charges the air with a mixture of excitement, curiosity and anxiety. One of the more recent innovations was threaded conversations and ranked comments.
Threaded conversations allow users to reply to a specific comment so discussions around that comment are relevant (more...)
Brands have gone (more...)