Back in the day (whatever day that was), the race was to establish a presence on social and collect lots of fans & followers. Then everything became about social media engagement. To get it, your posts had to be visible. That’s when the social networks started caring…a lot…about monetizing.
Now, social has backed itself into being…TV advertising, but with added burdens. Social marketers now do what TV advertisers have always done; pay to get (more...)