Customers Don’t Care Who’s In Charge, Just That Somebody Is

| Jul 25, 2014

You have to wonder sometimes if the average consumer is aware of how much marketers and technology people are talking about customer experience and customer-centricity. Do they think most brands care about their experience? Do they feel like their happiness lies at the very center of everything corporations do?


Probably not.


“Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose (more...)

Cut Yourself a Break: Get a Social Management Platform

| Jul 22, 2014

If you’re a community manager who’s publishing, monitoring, engaging, and analyzing communities on multiple social networks manually and individually, you need a hug.  We’re sure you’re getting (more...)

LinkedIn Inclusion Closes Chapter 1 of the Oracle Social SRM Platform

| Jul 18, 2014

With big news having rolled out this week, we turn today’s guest blogging duties over to Oracle Social Cloud Group VP Meg Bear.


Back in May of 2012, Oracle completed a series of social media acquisitions launching its commitment to enhanced, effective digital customer experiences for brand marketers. Peering into the future, we saw that the age of carpet-bombing consumers with messages urging them to come to the brand was doing as much harm as (more...)