Your Conference Explorer


Are you attending UKOUG Apps15 or Tech15? If so, you are in luck! Once again we will run our ever popular scavenger hunt with a twist. From December 7-9 we will be at the ICC in Birmingham, UK working with the UKOUG team to give you a fun way to explore the conference and win prizes along the way.


If you’re not familiar with this game, it is as if we are stamping a card (or your (more...)

OTN Community Quest


After a very successful Scavenger Hunt at Kscope15, we are back with an Oracle OpenWorld and JavaOne edition. This time we partnered with the Oracle Technology Network (@oracleotn) folks to give Oracle OpenWorld (@oracleopenworld) and JavaOne (@javaoneconf) attendees a fun experience, and with even more chances of winning.

The OTN Community Quest was designed to be a win-win experience. We ask attendees to do certain tasks, you learn along the way, have (more...)

Reducing User Friction

A few nights ago a Domino’s Pizza commercial got my attention. It is called “Sarah Loves Emoji.”

At the end the fictional character Sarah finishes by simply saying “only Domino’s gets me.” The idea of texting an emoji, tweeting, using a Smart TV, or a smartwatch to automagically order pizza fascinates me. What Domino’s is attempting to do here is to reduce user friction, which is defined as anything that prevents a user from (more...)