Reducing User Friction

A few nights ago a Domino’s Pizza commercial got my attention. It is called “Sarah Loves Emoji.”

At the end the fictional character Sarah finishes by simply saying “only Domino’s gets me.” The idea of texting an emoji, tweeting, using a Smart TV, or a smartwatch to automagically order pizza fascinates me. What Domino’s is attempting to do here is to reduce user friction, which is defined as anything that prevents a user from (more...)

IFTTT Maker Channel


A couple months a go IFTTT added a much needed feature: A custom channel for generic urls. They called it the Maker Channel. If you noticed my previous post, I used it to power an IoT Staples Easy Button.

At a closer look this is a very powerful feature. Now you can basically make and receive web requests (webhooks) from any possible connected device to any accessible web service (API, public server, etc..) It is (more...)

IFTTT Easy Button


The Amazon Dash button its all the buzz lately. Regardless whether you think it is the greatest invention or just a passing fad, it is a nice little IoT device. There is already work underway to try and make it work with custom code.

There are a couple crowdfunding projects (flic and btn) that are attempting to create custom IoT buttons as well. But these often come with a high price tag (around $100).