It’s out! New, in-depth, Oracle Customer Experience newsletter for customers has just been published. It’s stacked with press releases, product news, events, partner info, infographics, research, and loads more! Get it now.
Social media marketing is all about building authentic relationships. It involves many of the things human relationships live and die by; knowing the person, trust, altruism, patience, etc. So it follows naturally the opposite traits would lead to relationship failure; narcissism, mistrust, selfishness and the like.
When you look at how some brands treat their fans, followers and customers on social, it kind of makes you wonder what their real world human relationships are like. (more...)