User Research at the Forefront of Technology

Editor’s note: For posterity’s sake, I’m reposting some content that we created during our time at Oracle. These statements and views are those of the author and do not reflect those of Oracle’s current user experience organization.

What do you do when you don’t have users yet?

Oracle’s approach to researching emerging technologies isn’t really about the technology; it’s about the users: observing, listening, empathizing, and learning about our users and what matters to them.