Reducing Hadoop TCO

I've been to a number of big data trade shows over the last year, and without fail I have the same conversation with many different people. It goes something like this.

 We discuss Oracle's Big Data Platform and I mention the Big Data Appliance (BDA). "Oh, yes" they say. "That's a great looking machine, but we can build a Hadoop cluster much cheaper than that, so we're not interested." 

 The first thing I do is ask them what kind of cluster they are building. They always say something like "I can get 40 $5K servers in a rack for (more...)