Oracle Marketing Cloud auf der eTail 2015: Wie Sie zum Cross-Channel-Retailer werden

eTail LogoEine enge Kundenbindung und ein personalisiertes Einkaufserlebnis zu schaffen ist heute eine der größten Herausforderungen im Marketing, insbesondere im Einzelhandel. Die stetig wachsende Anzahl an Medienkanälen macht diese Aufgabe nicht einfacher. Wenn Sie erfahren möchten, wie Sie Ihren Kunden eine nahtlose Einkaufserfahrung über alle Kanäle hinweg ermöglichen können, besuchen Sie uns doch vom 17. bis 19. März 2015 auf der eTail Deutschland in Berlin.

Auf dem großen Gipfeltreffen der deutschen E-Commerce-Branche stellen wir Ihnen aktuelle (more...)

How Team One uses Data Management Platforms to Drive Better Informed Marketing Decisions


Multiple data sources, splintered views consumer profiles and inconsistent messaging across multiple channels are common challenges faced by marketers trying to manage vast amounts of data without a data management platform.  But how do you know if your business would benefit from utilizing a DMP? Do you:




  • Manage multiple online campaigns across different ad networks, exchanges, publishers, and devices?

  • Want to ensure you have control over your data assets, maximize segmentation, prevent leakage and monitor (more...)

Cloud Integration simplified for successful co-existence of Cloud and On Premise deployments

cnt2337445 More organizations are adopting cloud-based applications, but very few organizations are running everything in the cloud. This will specifically be true in Product Value Chain Solutions, for example in scenarios in which customers are using Innovation Management in the Cloud, but Oracle Agile PLM or another PLM System is run On Premise, or with Product Hub and Enterprise Data Quality On Premise, and also the other connected systems such as portals, or ERP, or CRM (more...)

Oracle Partner Network (OPN) Website Has Gone Mobile

We are pleased to announce the initial launch of the OPN Website's mobile responsive interface. This design refresh aligns the website with Oracle.com and the OPN Solutions Catalog supporting an “Anywhere, Any Device” user experience for tablets and smartphones. See more details here.

5 ingrédients d’un content marketing qui convertit !

Les recettes les plus simples sont-elles les meilleures ? En cuisine parfois... En content marketing, c’est effectivement ce qui marche le mieux. Il faut en fait définir des process qui fonctionnent et les répéter pour viser à terme l’excellence avec des contenus bien rodés et une ligne éditoriale facilement reconnaissable.

On cherche donc à mettre en place une certaine martingale en forme de cercle vertueux et qui fonctionne pour ses contenus afin de répéter et viser (more...)

Examples of Expression Language from the Customer Connect Event

Recently we've been looking more at Expression Language and its use in Page Composer for customizing UI component properties. Increasingly we're seeing more customer requirements and so we ran a Oracle Customer Connect session entitled "Expression Language (EL) and Cloud Applications" that was open to all.

The session started with a discussion about several presubmitted questions, continued with a quick demo of EL in page composer, exposed some hints-and-tips, and finished with some (more...)

Siebel Open UI Developer’s Handbook

I managed to take a look at the new Siebel Open UI Developers Handbook which has just been published. The book is a must-have for any Siebel Open UI developers.

The book covers the Open UI framework basics but then also details expert level concepts as well as including useful code segments (best coding practices) and case studies. This book is a fantastic resource, written by Siebel gurus!.

There is some more information here and (more...)

Zero Downtime Patching for Fusion Middleware HA Topologies

What is Zero Downtime Patching?

With Zero Downtime Patching (aka ZDT), a patch can be rolled through an Enterprise / High Availability implementation, one component at a time. This ensures that the system can remain available and functioning during the patching process. Many Fusion Middleware products now support this type of patch. However, note the applicable versions below:

  • 11g -  patchset 11.1.1.7 or higher must be in place first
  • 12c - 12. (more...)

My Oracle Support Essentials Webcasts – March

Oracle Product Support Advisor Webcasts
March 2015

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This Month:


Oracle Support Advisor Webcast Series for March 2015
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dial Dear Valued Support Customer,

We are pleased to invite you to our Advisor Webcast series for March 2015. Subject matter experts prepare these presentations and deliver them through WebEx. Topics include information about Oracle support services and products. To learn more about the program or to access archived recordings, please follow (more...)

Twitter Tuesday: Top 10 Tweets – February 24-March 2, 2015

The Top 10 most-retweeted tweets from @OTNArchBeat for the last seven days, February 24-March 2, 2015.

  1. Free #OTNVTS Feb 25. Middleware sessions by @markrittman @mrainey @stewartbryson Feb 24, 2015 at 03:00 AM
  2. #OTNVTS Middleware lab: Data Replication to #Hadoop using #GoldenGate12c Adaptors. TODAY. 9:30am GMT
    Feb 25, 2015 at 03:30 AM
  3. Video: #Hyperion Metadata Integration, by @rodrigoradtke and @rzgiampaoli #2MTT @oracleace
    Feb 25, 2015 at 09:42 AM
  4. RT @CameronLackpour: Just posted latest #Essbase book: Developing (more...)

Why Is My SQL Slow & Go Faster Features

Yesterday I made my first presentation ever at the annual Hotsos conference. The topic: “All of the Performance Tuning Features in SQL Developer.”

It went pretty well, and I’d like to share those slides now with y’all:

Easier to Read Autotrace Execution Plans

Apparently I said ‘explain plan’ too many times in the session…EXECUTION Plans can (more...)

Using Documents Cloud Service PaaS to Accelerate Product Development

by Victor Owuor, Senior Director, Oracle Documents Cloud Service Product Management

Many applications have to manage documents or images in addition to solving the business problems that they target. For example, (more...)

パートナー様向けセミナースケジュール(2015/3/3)

Arrow  Cloud Applications セミナー

◆OPN限定◆第34回 JD Edwards テクニカルタスクフォースJapan (テクニカルコミュニティ) 
  2015年03月09日16:00 - 19:00 (受付開始 15:30)    詳細 / 申込はこちら 
◆OPN限定◆SRM(Social Cloud) Implementation bootcamp(ハンズオントレーニング) 
  2015年03月10日-12日09:30 - 18:00 (受付開始 09:00)    詳細 / 申込はこちら 
◆OPN限定◆Oracle CPQ Implementation bootcamp(ハンズオントレーニング) 
  2015年03月23日-31日09:30 - 18:00 (受付開始 09:00)    詳細 / 申込はこちら 
  開催予定のセミナーは、順次 こちらへ掲載されます。 

Arrow  Systems セミナー

◆OPN限定◆第四回 ゼロからはじめる Oracle Solaris 11 
  2015年03月20日15:00 - 17:30 (受付開始 14:30)    詳細 / 申込はこちら 
  開催予定のセミナーは、順次 こちらへ掲載されます。 

Ein starker Partner: Trivadis GmbH

Unsere Oracle Partner in Deutschland sind national und international erfolgreich im Geschäft und punkten bei ihren Kunden mit maßgeschneiderten Lösungen. Sie stehen für durchdachte, stimmige IT-Konzepte, hohe Service-Kompetenz und vor allem für konsequente Qualität. Dabei ist jeder Partner einzigartig: jeder hat sein eigenes Erfolgsrezept mit Oracle entwickelt, jeder verfügt über besondere Experten und eigene Business Values. Daher ist auch jeder Oracle Partner auf seine Weise spezialisiert. Hier wollen wir Ihnen in unserer Serie einige ausgewählte (more...)

Ein starker Partner: Trivadis GmbH

Unsere Oracle Partner in Deutschland sind national und international erfolgreich im Geschäft und punkten bei ihren Kunden mit maßgeschneiderten Lösungen. Sie stehen für durchdachte, stimmige IT-Konzepte, hohe Service-Kompetenz und vor allem für konsequente Qualität. Dabei ist jeder Partner einzigartig: jeder hat sein eigenes Erfolgsrezept mit Oracle entwickelt, jeder verfügt über besondere Experten und eigene Business Values. Daher ist auch jeder Oracle Partner auf seine Weise spezialisiert. Hier wollen wir Ihnen in unserer Serie einige ausgewählte (more...)

Big data: Oracle enables enhanced Hadoop analyses

Oracle recently presented several big data solutions which should make access to new information much easier: Oracle Big Data Discovery, the “face of Hadoop”, makes large, unstructured datasets more accessible for analysis. Oracle GoldenGate for Big Data streams unstructured data from heterogeneous transactional systems into Apache big data systems in real time. This means that the big data reservoirs are at the same level as the production systems. On the other hand, Oracle Big (more...)

R12: Important Enhancement: ON-THE-FLY SLA Upgrade of Historical SLA Distributions–BATCH MODE!

Previous Announcement

In September of 2014 we announced the release of an important new enhancement in Oracle Payables that would allow you to transparently upgrade upstream 11i transactions from periods which had not been upgraded for Subledger Accounting (SLA), and which would negatively affect the accounting of dependent downstream transactions--without needing to apply the SLA Hot Patch or run the SLA: Upgrade Historical Subledger Transaction Accounting program.

The details and important benefits of that critical (more...)

Are you leveraging Oracle’s database innovations for Cloud and Big data?

If you are interested in big data, Hadoop, SQL and data warehousing then mark your calendars because on March 18th at 10:00AM PST/1:00PM EST, you will be able to hear Tom Kyte (Oracle Database Architect) talk about how you can use Oracle Big Data SQL to seamlessly integrate all your Hadoop big data datasets with your relational schemas stored in Oracle Database 12c. As part of this discussion Tom will outline how you can (more...)

February In Review

Content Highlights

February saw the first in our new Resources Roadmap articles, designed to give you a nice visual method of accessing our recommended material for use in a particular activity. We started by covering Integration and BI, with many more planned over the coming weeks. If you have a specific need, let us know.

The application composer series was expanded with an article covering the differences in handling Objects and Collections in your (more...)

Conditional Parsing of Native Records : Complex LookAheads

Oracle JCA (more...)